For Kanthy, the acquisition that shook up the entire industry isn’t about costs or efficiency, but is fundamentally a growth play. “There is so much attention being paid to kind of the efficiency side ...

The world's leading tech giants, Meta, Microsoft, Alphabet, and Amazon, are ramping up their AI bets, signalling an escalation in their battle for artificial intelligence dominance. The 'Big Four' ...

The growth in artificial intelligence and deep fakes is adding to consumers’ fears around scam and “suspicious” ads, according to Dan Wilks, director of Credos, who unveiled the results of the Credos ...

WPP plans to create a single umbrella group for its advertising agencies, named WPP Creative, to sit alongside WPP Media and WPP Production. The change means that its agency brands, including AKQA, ...

Agencies face tightening budgets and shrinking margins, which have fuelled increased adoption of principal trading models. To protect objectivity, clear functional separation, transparent pricing, and ...

“Influence has replaced authority. The CMOs who are winning aren’t relying on title or budget, they’re shaping change through timing, mood, narrative, and momentum. That’s not a marketing shift; it’s ...

Global Rev Gen, Gong Cha, and more, in our weekly collection of people moves and account news.

With 289 million football fans, China is one of the largest fan bases globally, surpassing any single European market. That cultural reality is the compelling backdrop for Adidas’ 2026 Lunar New Year ...

The Big Game is no longer the idea — it’s the amplifier.

The best Super Bowl “ads” today don’t feel like ads at all. Think about last year’s Rocket Mortgage spot, which went from tape to live. The Miramar spot featured John Denver’s “Take Me Home, Country ...

Campaign Media Awards 2026 is our inaugural awards programme for 2026 to turn the spotlight squarely onto media platforms, publishers, and technology talent that shape the modern marketing performance ...

Hyundai Motor Group’s marketing arm, Innocean, has renewed its global media mandate with Havas Media following an internal review. The remit spans automotive brands such as Hyundai, Kia and Genesis ...