Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

The Cross-Platform Measurement How-to Guide from Cint offers a clear, practical look at how brand lift can bring clarity to ...

Ranking well doesn’t guarantee clicks. Build an SEO strategy that unifies teams, targets every SERP surface, and drives real traffic.

Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search ...

Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.

This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.

Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...

It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, ...

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, ...