The regional campaign showcases the new BOSS Bottled Beyond Eau De Parfum through immersive retail theatre a star-studded advertising campaign and comprehensive digital programme with Club Avolta.

The triple appointments underline Victorinox’s commitment to strategically expanding its travel retail footprint and market share, with strengthened leadership in two key growth regions.

Furla’s return to the Cannes exhibition underscores the brand’s ambition to re-engage with the channel and strengthen its profile and partnerships in global travel retail.