The campaign aimed to capture the Nissan Patrol blend of heritage and modernity, by showcasing its advanced features.

Al Aan TV shares its offerings of two new media training programmes for up-and-coming media professionals in the UAE.

Affiliation will provide 9Yards’ government and private sector clients with additional access to UK, European, North American ...

The UAE Media Council has signed a cooperation agreement with IMI to train and recruit national talents with new ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in October 2024.

Google’s Basel Hijazi tals about time, spend, and moment, and the power of leveraging AI to connect with the Saudi consumer.

OOH advertising overcomes barriers. Billboards are seen by everyone, making them a powerful tool for reaching a diverse ...

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

From left, Julian Walker, Group CEO at Instinctif Partners; Samantha Bartel, Managing Partner and CEO at Instinctif Partners ...

Performance marketing often prioritises immediate conversions, which can sometimes hinder long-term brand building and ...