By Mimosa Spencer PARIS (Reuters) -British fashion designer Kim Jones is stepping down as artistic director for menswear at Christian Dior, the LVMH-owned label said on Friday, signalling a potential shift in its design approach as the brand struggles with slowing sales.

The British designer logged an eventful 7 years helming its men's universe. He orchestrated high-profile collaborations, and gobsmacking show locations and sets.

Kim Jones’s fall 2025 collection for Dior Men was the standout at the menswear shows earlier this month. It fully realized the vision of male elegance the designer had been slowly but confidently building on since his first outing back in 2018,

After seven years at the creative helm, Kim Jones is leaving Dior Homme, the house announced in a statement. Jones’ departure comes hot on the heels of his Dior AW25 menswear show, which critics declared one of the standout shows of the men's season.

His last show for the house was followed not only by rave reviews but also a knighthood: the British designer was awarded France’s highest distinction, the chevalier de la Légion d’Honneur.