The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

Comscore's expansion of YouTube audience measurement capabilities into key international markets (Canada, France, Spain, and Malaysia) enhances its global presence and service offerings.

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API ...

Ad Measurement How multicultural audience measurement is becoming more difficult—what marketers need to know. VideoAmp, Experian among companies pulling back ethnic data in wake of privacy laws.

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...