Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

What we found was stunning: There was upwards of 60% discrepancy between the two sources. While it’s understandable that an audience measurement company and an ad intelligence platform — one ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

The proposed draft attempts to demonopolise the TRP industry and “modernise the television audience measurement ecosystem in ...

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...