Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

Here's how to pressure test your value proposition and craft messaging that converts. The post If your value prop sounds like ...

When transitioning from a nonprofit executive to an entrepreneur, I realized one key truth: a killer value proposition can ...

Do you want to know the weirdest thing employers want from veteran job seekers? A value proposition. They ask job seekers about it as if preparing a value proposition was like running around in ...