James Cash Penney opened his first store, the Golden Rule, in the coal-mining town of Kemmerer, Wyoming. This modest shop ...

The stores were cash and carry. Collective buying by a national chain allowed JSPenney to avoid both overpriced goods and special sales. Ashland Memories: JCPenney comes to town, adhering to ...

JCPenney started as the Golden Rule, a dry goods store, in Kemmerer, Wyoming, in 1902. Its founder, James Cash Penney , quickly expanded the business and by 1917, there were 175 stores, later ...

Founded in 1902, JCPenney named its first store in Wyoming "The Golden Rule," saying there was one simple rule, "to treat others as we would like to be treated." ...

Founded in 1902, JCPenney named its first store in Wyoming "The Golden Rule," saying there was one simple rule, "to treat others as we would like to be treated." ...

Founded in 1902, JCPenney named its first store in Wyoming "The Golden Rule," saying there was one simple rule, "to treat others as we would like to be treated." More in Business ...

Founded in 1902, JCPenney named its first store in Wyoming "The Golden Rule," saying there was one simple rule, "to treat others as we would like to be treated." ...

Ashland joined a national phenomenon when it acquired a JCPenney store just as various chain stores multiplied across the main streets of rural and small town America. Unlike some other chains ...