"The best shampoo for softening hair out there. It smells absolutely amazing. And works like magic," a shopper ... It really is a miracle in a bottle." "Aveda's magical plant and flower essence ...

I was constantly looking for ways to tame my 3b, 3c curls, and before I hit my teens, I turned to flat irons and hair dryers ...

There appears to have been a real shift in how people perceive grey hair. It's as if it has become empowering to show that ...

EVA SAYS: I like Aveda’s Invati range, however I’m not sure about the formulation of this new shampoo. It’s ­sulphate-free, but there’s a misconception around ­sulphates. They are a good ...

If, like me, you're constantly adding volumising mousses ... If you've ever cracked open a bottle of Aveda Shampoo, you know that the brand is famous for its incredible aromas. Each formula is packed ...

Much like how often you should wash your hair, what type of shampoo and conditioner you should look for depends on your hair type and texture, Drouillard says. You’ll also want to avoid products ...

The beauty landscape is evolving, and the newest arrivals are leading the way. From skincare breakthroughs to haircare ...

The experts weigh in on the best high-tech shampoos for tackling hair loss and thinning, plus what's at the root of your hair loss and thinning.