SAKHIR, Bahrain (Reuters) -Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year ...

Provided content. While traditional sponsorships remain vital to racing economics, new partnerships with digital asset ...

Cosmetics will sponsor Katherine Legge in multiple NASCAR Cup and Xfinity series races for the 2025 season, including Mexico ...

Sheffield-based farm equipment company Sukup Manufacturing will be the new title sponsor of the Iowa IndyCar Race Weekend, ...

Katherine Legge has confirmed that she will make several race starts this year in the Xfinity and Cup Series races.

NASCAR's 23XI Racing team has announced a new partnership with financial services platform Robinhood. Bubba Wallace and 23XI ...

Kaulig Racing and Grizzly Nicotine Pouches announced an expansion of their 2025 partnership as the company will add four more races to the primary sp ...

Amazon’s Prime Video will serve as presenting sponsor of Kyle Larson’s May 25 attempt to complete two crown jewel events in a ...

The intersection of cryptocurrency and sports is heating up, with new data signalling a significant surge in sponsorship ...

As if the Arkansas Razorbacks brand wasn't big enough nationally after first year coach John Calipari led the Hogs to a Sweet ...

After making her NASCAR Cup Series debut, Katherine Legge has secured sponsorship and funding for multiple Xfinity and Cup ...

Sukup IndyCar Race Weekend is set for July 11-13 at the 7/8-mile Newton track that race officials bill as "the fastest short ...