SAKHIR, Bahrain (Reuters) -Italian pasta maker Barilla became an official partner of Formula One on Friday in a multi-year ...

Provided content. While traditional sponsorships remain vital to racing economics, new partnerships with digital asset ...

Cosmetics will sponsor Katherine Legge in multiple NASCAR Cup and Xfinity series races for the 2025 season, including Mexico ...

Sheffield-based farm equipment company Sukup Manufacturing will be the new title sponsor of the Iowa IndyCar Race Weekend, ...

Katherine Legge has confirmed that she will make several race starts this year in the Xfinity and Cup Series races.

As if the Arkansas Razorbacks brand wasn't big enough nationally after first year coach John Calipari led the Hogs to a Sweet ...

After making her NASCAR Cup Series debut, Katherine Legge has secured sponsorship and funding for multiple Xfinity and Cup ...

Sukup IndyCar Race Weekend is set for July 11-13 at the 7/8-mile Newton track that race officials bill as "the fastest short ...

The British EBF has increased its contribution to the funding of high value development races in 2025, with the organisation ...

Iowa-based Sukup Manufacturing Company, a large family-owned producer of grain storage, drying, and handling equipment, is ...

NASCAR star Kyle Larson was dropped by sponsors after he used a racial slur over a live broadcast during a virtual NASCAR ...

Luxury sponsorships tap directly into these motivators by creating associations with exclusive environments. For example, motorsports—particularly high-end racing series—represent perhaps the ...