Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Scientists have revealed that your favourite colour doesn't actually exist! A new study reveals that purple isn't part of the visible light spectrum, and instead is created by your brain as a visual ...

While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Here's what a purple alert and all the other color-coded alerts in Florida mean. What does a purple alert mean in Florida? Purple alerts are used to help locate missing adults suffering from a ...