Global tariffs and Canada’s response to President Trump’s wide ranging tariffs is hitting the American wine industry hard. Co ...

FOX NASCAR commentator Clint Bowyer acknowledged Kyle Larson's newest Prime bottle in a recent social media post.

After a successful freshman season with UConn, where she won the NCAA Tournament, Sarah Strong has seen her brand grow.

Between Unwell and PRIME, there are a lot of hydration drinks to chose from. Dietitians explain what electrolytes are and how ...

Prime co-founders KSI and Logan Paul announced the release of a brand new Prime Hydration drink - Future Freeze. The new drink was launched in the US back in February. Now, over a month later ...

Kyle Larson's fans criticise him for being pictured alongside Logan Paul during the WWE WrestleMania 41 in Las Vegas.

Indian summer marketing has undergone an evolution through the decades. Moving beyond traditional themes brands are increasingly focusing on personalision.

Stanley just unveiled three new colors for spring, and these refreshing shades are a fresh take on the hydration season. Here ...

Yassine Cheuko, the bodyguard for Inter Miami star Lionel Messi, said Tuesday that he will no longer be permitted to patrol ...

“The benefits of zebra striping are essentially decreasing the number of drinks you have in an evening and improving ...