Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.) ...

Turn revenue generation from a tactical afterthought to a strategic priority by embedding it into business strategy ... such as Heads of Pricing, Chief Revenue Officers, Growth Officers, Chief ...

It’s risky to rely on raising prices or absorbing costs to generate enough extra profit to cover new tariffs. To succeed ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

Here are four ways companies can evolve their pricing strategy to compete in a volatile economic environment: 1. Create ...

What is the level of cost leadership strategy in strategic planning? A cost leadership strategy causes a business to consider the costs associated with manufacturing, shipping, and delivering a ...

Creating a successful pricing strategy is an art that combines understanding your costs, analyzing the competition, and ...

Known as pricing strategy, it uses tools like customer research ... It’s not clear what level of tariff-blaming could attract the administration’s attention. While companies like Stanley ...