Premiumization will remain the group’s growth engine. Despite inflation headwinds, Asahi has doubled down on brand investment, entering sports sponsorships to support the global expansion initiatives, ...

"But it doesn't change that people don't want the Tesla brand. I don't know how you fix that." Need a break? Play the USA TODAY Daily Crossword Puzzle. In case you missed it: More than 370,000 ...

Stricter regulation on alcohol labelling could negatively impact brands with 0% abv line extensions, Big Drop's CEO said.

The best jewelry brands do more than accessorize—they elevate, transform, and help complete every outfit. The right piece of jewelry can take even the simplest look to the next level ...

The Bain Capital-led consortium that owns Accolade Wines says it will cull dozens of brands after merging it with Pernod Ricard’s wine business. The enlarged company has been named Vinarchy ...

Now, using a new technique called “Oz,” scientists at the University of California, Berkeley, have found a way to manipulate the human eye into perceiving a brand-new color — a blue-green hue of ...

Volkswagen has parked agency sales for all its brands as Cupra – the last remaining brand operating under the scheme – switches back to a wholesale model. Agency sales, which see a car manufacturer ...

In exchange, Jeffs’ Brands is expected to receive up to a 90% equity interest in the Acquiror (on a fully diluted basis), calculated as of immediately following the closing and based on a ...

The global accounting consulting group PricewaterhouseCoopers (PwC) unveiled a new brand positioning and brand identity for the first time in 14 years. New logo announced by PwC. /Courtesy of ...

PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’. At the heart of the ...

The world’s most popular sexual health company has finally revealed exactly what the brand name means, after many speculated online about what it stood for. Durex is a company predominantly ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and technology services and ensure it is “relevant for today’s buyers”.