Meet 'Phthalo Green', the New It Hue for Decorating Luxuriously. Olivia Wolfe. Thu, February 27, 2025 at 5:30 AM UTC. ... Phthalo Green Paint Colors. Hunter Green 2041-10. Price: £5.95/sample.

For Sunday Miscellany on RTÉ Radio 1, listen to Phthalo Green by Catherine Foley above. An opportunity to take part in a local market presented itself recently.

Phthalo, prounced 'THAL-oh, is a deep rich green that's making waves as the go-to color for luxury brand goods. Could this really be the most expensive looking color?