Dr. Jamie Yee, optometrist and owner of Avant-Garde Optometry in Frisco, Texas, stresses that this illusion of convenience ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Berkeley have announced the discovery of a color never before seen by the human eye. Through a new study, published in Science Advances, researchers used a pulsing laser on study participants to ...

The colour was identified as part of research done at the University of California (UC), Berkeley in the United States and ...

Five participants took part in the study: four male and one female ... The results mean that olo can't be perceived by a human's naked eye without 'specific stimulation'. To verify the colour seen ...

The new investigation revealed that parts of the human genome change much faster than was previously ... Over time, these changes have led to everything from differences in our eye color to the ...