Traditional search engines primarily work by indexing and retrieving webpages that are most relevant to a user’s keyword query. They provide a ranked list of links and the user is typically expected ...

A new study shows AI search engines rely on less popular domains, expanding web diversity and challenging traditional SEO ...

Graphite reports that while AI-generated articles dominate online publishing, human-written content still outperforms in ...

Link building is evolving beyond metrics and anchors. The future belongs to brands that earn trust through authentic mentions ...

Researchers have recently unearthed a fascinating trend in the realm of AI-powered search engines. These advanced tools, developed by leading tech companies, are found to rely more on “less popular” ...

Google may not have been India’s first search engine, but it changed the way Indians used the internet forever.

Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, ...

AI search engines like GPT-4o and Gemini favor lesser-known sites over popular ones, citing low-traffic domains rarely seen in Google’s top 100 results.

There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle room when companies pay to sponsor online search results.

HONOR India has reinforced its commitment to customer-first innovation by becoming the first smartphone brand in the country to implement the Uttik AI Answer Engine. This strategic deployment directly ...

And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...