Since its release, “The Apex” has taken the continent by storm — selling over 1,000 bottles every month, making it the best-selling niche fragrance in Africa. It’s more than just a ...

The brand aims to ‘unlock substantial areas of growth’ for the business in haute parfumerie by expanding its Le Vestiaire des ...

The demand for personalized and niche fragrances is rising as consumers seek exclusivity, self-expression, and deeper emotional connections with their scents. This shift towards unique ...

Fragrance may be the smallest category in the beauty sector, but it is growing fast. McKinsey, a consultancy, reckons that ...

We know how effective TikTok can be at crowning cult beauty heroes, but one fragrance brand that's exploded onto the platform to capture everyone's attention is Who Is Elijah? Intrigued? Us too. Even ...

In the beginning, they were mostly available at the Salons du Palais-Royal Shiseido (now the Salons du Palais-Royal Serge Lutens), a Paris fragrance landmark that helped drive interest in niche ...

Get a perfume in their line-up if you’d rather smell like fluffy marshmallows, boozy vanilla, or bitter coffee wrapped in ...

And there's no better way to achieve a memorable and fresh scent than with a popular and highly-rated designer perfume ... on sale at Walmart for just $31. With a 79% discount and over 15,600 ...

What will resonate most in summer 2025? From skin-firming serums to fruity vanilla perfumes, a look at what beauty retail ...

CVS is a great place to find all the beauty items you need. Get skin and haircare, fragrances, make-up and more at a bargain ...

Le Labo’s Santal 33 is the fragrance scenting all five New York City boroughs. I tested the viral eau de parfum for two weeks ...