PepsiCo and Monster battle for energy drink supremacy. Is scale or specialization the winning formula? The market's verdict ...

Monster has teamed up with Formula 1 frontrunner Lando Norris to launch a zero-sugar energy drink. Monster Lando Norris Zero ...

Formula 1 frontrunner Lando Norris has teamed up with Monster Energy and Coca-Cola Europacific Partners (CCEP) to launch an ...

Energy drinks seek the right balance of flavors while consumer sentiment may not prevent beer price increases, according to a ...

There’s a new kid on the block in the energy drink space called Lucky Energy, marketed as a "better-for-you" beverage made with five simple ingredients and zero sugar.

Monster made a few sizable acquisitions over the past 10 years, namely the $690 million purchase of major flavor supplier American Fruits & Flavors (AFF) in 2016, the $330 million deal buying ...

The $22 billion energy drink industry is tapping into the aesthetics of health and wellness to reach new demographics and ...

Discontinued energy drinks like Surge, Vault, and MTN Dew Energy might be gone from stores, but the memory of them still gives us a nice little pick-me-up.

Marketing Director Adrienn Popovics reveals how localised strategies, IPL tie-ups, and Gen Z-focused drives have made India ...

Learn more about whether Celsius Holdings, Inc. or Monster Beverage Corporation is a better investment based on AAII's A+ ...

There is far more to Coca-Cola than just one giant firm. The companies that bottle and distribute the ubiquitous soft drink ...