A new meme coin launched by President-elect Donald Trump on Friday has a market capitalization of about $9 billion—after hitting a peak of over $15 billion early Sunday—marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

The Trump Meme Coin ($TRUMP) launched on Jan. 17, 2025, and can be purchased using a credit or debit card or cryptocurrency. Here’s where to buy it.

Separately, shares of Trump’s other publicly traded eponymous entity, Trump Media & Technology Group, dropped more than 10% in the first day of trading following Trump’s inauguration.

Donald Trump has launched a new meme coin, according to posts from his X and Truth Social accounts last night. The posts, which have come just days before Trump’s inauguration, were initially met with suspicion by many that his accounts had been hacked.

The launch of the Trump token, which hit a $15 billion valuation, rides the trend and raises questions. Axios reporter Brady Dale explains what a meme coin is and what owners can actually do with them.

Days before his inauguration, President Donald Trump unveiled his own cryptocurrency called $TRUMP. The move raised eyebrows among experts in the field as it may entail a conflict of interest or undermine the adoption of the emerging technology.

Trump may reach $35, while the crypto market rebounds to $3.5T. Traders are eyeing altcoins with strong potential as Bitcoin’s future remains uncertain.