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Investopedia / Paige McLaughlin Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand ...

Companies that engage in multilevel marketing, or MLM, are especially deft at peddling this sort of intangible temptation. As the New York magazine journalist Bridget Read documents in her ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing. As a marketer, I can attest that my company is beginning to see the impact of ...

An Eli Lilly spokesperson told Pharmaceutical Technology: “[The telehealth companies] are deceptively marketing knockoff tirzepatide as safe and effective for ‘cosmetic weight loss’, improperly ...

Snapchat has evolved from a fun, temporary teen platform to a powerful brand marketing tool. With over 400 million daily active users as of Q4 2023, Snapchat offers enormous potential to connect with ...

but Slate Auto—a stealthy EV startup reportedly backed by Jeff Bezos—is already turning heads and raising eyebrows with one of the wildest marketing stunts in recent automotive memory.

When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing. They value authenticity and are generally loyal to ...

Eileen Falkenberg-Hull leads the Autos team at Newsweek. She has written extensively about the auto industry for U.S. News & World Report, CarGurus, Trucks.com, AutomotiveMap, and American City ...

Yet, many overlook powerful local marketing tactics that can set them apart in a crowded market. Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships ...

Feastables vs. Big Chocolate is the marketing war I didn’t know I needed,” shared one follower. “That’s what Willy Wonka would do,” said another. But not everyone was on board.