IMC requires ICP, that is, Integrated Marketing Communications requires Integrated Collaborative Partners. It is NOT only about integrating multiple marketing and media platforms into your marketing ...

Don Schultz, at Northwestern University, and Dr Emma Macdonald and Dr Paul Baines, at Cranfield School of Management, on maximising IMC ... important that clients get the most out of their ...

The Marketing & Communications Forum is a space for those in the campus community interested or involved in integrated marketing and communications to share ideas and best practices. This group meets ...

integrated marketing communications and operations, brand management, and fundraising, Tramble will be the university’s chief communications strategist. He will be responsible for leading ...

The Student Affairs Marketing & Communications (SAMAC) team develops, implements and assesses integrated marketing communication plans to communicate the events, resources, opportunities, and ...