The best primers for mature skin soften fine lines, boost hydration and provide a smooth base for makeup. Here are our top ...

According to celebrity makeup artist Jillian Dempsey, the best primers stop foundation and concealer from settling into fine ...

Fortunately, makeup primers are the hidden gem of the beauty world and can make your skin look smoother, brighter and overall more even. These little wonder products are designed to do far more ...

The right hydrating primer will get your foundation glowing all day long. These moisturising formulas are making the cut ...

“This primer has just replaced all of my expensive primers in my makeup bag. I am almost 60 years old with very sun-damaged skin and this fills in smaller lines and pores better than any brand I ...

See the world's most expensive makeup products that are popular picks among the beauty-obsessed for good reason.

If you're over 40, 50, or 60, these expert-tested and approved primers work to blur pores and soften fine lines and wrinkles, creating a fresh face for makeup.

Honest Honest offers a variety of vegan beauty products such as the Extreme Length Mascara + Lash Primer. It also manufactures vegan lip balms, eyebrow gels, body butter, lash serum and eyeliners.

Join us as we talk through clean beauty, what it means to be non-toxic, eco-friendly, and sustainable, and go through the best brands of 2025, From Credo to Ilia and Burt's Bees.

From contour wands to smoothing primers and juicy lip plumpers, these TikTok-viral e.l.f. products are all under $15.

I wore this primer on Friday when I was at the festival for around ten hours, and it kept most of my makeup in place. I have sensitive, acne-prone skin, and this product didn't break me out either ...