Bynder says it found pale pink to be the rarest color used in logo designs, making up just 0.01% of all logos, specifically ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Football fans are scrutinizing the Super Bowl 59 logo based on a conspiracy theory. Did the logo colors accurately predict which teams would play?

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...

Those colors contrast each other well, and the black helps them pop, too. But the design on the floor and motto on the sideline couldn't be much more generic.

The logo has five leaves, inspired by the five families that founded La Grange Park. said John Pobojewski of design studio Span.

In contrast, men who wore shirts with smaller or no logos were rated as more likely to invest in long-term relationships and parental effort, using prestige (cooperation and skill) to gain status.

Max’s rebranded logo and colors look very HBO Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

(NEXSTAR) — Content creator Bryce DeGroat claims that the colors in the Super Bowl logo can predict the teams that will reach the Super Bowl. While it might sound outlandish, a video posted ...

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game's eventual matchup -- Bengals vs. Rams and then Chiefs vs. Eagles.

Wisconsinites love to claim that the Vikings logo and color purple came from the home of the Packers, but definitive proof is hard to come by.

The district will roll out the new logo and colors this school year.