Case in point? The Milani Fruit Fetish Lip Oil, which is winning over shoppers of all ages for its ability to keep lips “soft and smooth,” even for those who have stubbornly dry lips.

Milani Cosmetics’ popular Fruit Fetish Lip Oil collection is debuting four new shades with a social media campaign focusing on custom recipes and cocktails inspired by the new flavor profiles.

Flavors like Green Apple Envy and Loco for Coco make this lip oil as fun as it is functional. For $6, the Sheglam Jelly Wow Lip Oil is worth the hype. Shoppers have spoken, and with raves like ...