Revenue, Reach and a Reset with AdidasSocial supremacy and a shifting landscapeLiverpool have not so much moved into a new ...

Former Nike CEO John Donahoe has been hired as athletic director at Stanford. A person familiar with the decision said ...

Here’s a look at the most successful celebrity endorsements of all time. Retired boxing legend George Foreman’s endorsement of a countertop grill transformed both his career and the kitchen appliance ...

The AAU, which stands for the Amateur Athletic Union, a US nonprofit organization that hosts a variety of different sports ...

We take a look at some of the most notable clubs that’ll have new kit brands next season. Before every new season, the latest ...

University of Delaware alumna Sydney Kehoe is an apparel designer at Nike and was part of the team that created the kits for ...

Merchandise is a common way for a sports team or club to make money. A LeBron James jersey or a Lionel Messi shirt sells for ...

Jordan Spieth sees Nikola Jokic when he watches Scottie Scheffler, the most recent Open Champion and now a four-time major ...

Women’s football is having a moment. Sunday’s European Championship win attracted 16.2m TV viewers, while 65,000 people ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Caitlin Clark is the only reason for the WNBA’s increase in popularity. Clark gets fouled, injured, disrespected and excluded despite being the rising tide that lifts all boats. (Clark’s eight-year, ...