Even though we’re a bit past the “new year, new year” part of 2025, it doesn’t mean that we still can’t reinvent ourselves ...

The fashion designer Kim Rieul has died at the age of 32. Born and raised in Korea, he was known for dressing K-pop band BTS ...

The SBS drama 'Love Scout' wrapped up Friday, earning praise for its refreshing take on romance by subverting traditional ...

Step into South Korea’s famous “Five Day Market” for an authentic taste of traditional Korean street food! From sizzling hotteok to fresh seafood and local delicacies, this market is a food lover’s ...

Hanbok, the traditional dress style of Korea, is making a comeback in the modern era! With the rise in popularity of ...

Japanese hairstylists Taka Tokuyama and Ayano Jinnouchi explain the hime haircut — newly seen on Miley Cyrus and Lady Gaga — ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

About 12,000 North Korean soldiers have been sent to Russia, according to Ukrainian officials and Western intelligence reports, which say around 4,000 those troops have been killed or injured.

If it’s not K-pop, K-dramas and K-fashion taking over our feeds, then it’s usually Korean beauty trends. And the latest isn’t ...

Keerthy Suresh shared pictures from her pre-wedding festivities in a multicolored lehenga and it’s all things fun and festive. Check out her look.