K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

If there weren’t enough skincare products to follow in the United States market, beauty buyers are all about Korea for snagging their lotions and potions. The best Korean skincare routine will ...

One product in particular that TikTok has gone crazy over is their Iope Bio-PDRN Caffeine Face Shot, a serum that Mixon calls ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

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Red rice, which holds moisture 690 times its size, is the star ingredient in this deeply hydrating moisturizer. The cream helps firm and smooth your skin.