We've compiled some of our favorite products from some of the top K Beauty brands so you know where to start on your journey ...

Melding ancient Korean skincare traditions with cutting-edge science, The Whoo launches in the US at Frieze New York.

Many beauty stores in the US report that customers are panic-buying Korean beauty products, namely sunscreen. This is a ...

Last Friday, April 25, beauty enthusiasts gathered at SM Aura in Bonifacio Global City for a celebration that went beyond ...

Makeup artist Nam Vo has just returned to New York City after eight days in Seoul. For Vo, and the four friends who joined ...

Whether you're already ten steps deep into your skincare routine or just starting, Korean skincare are worth adding to your ...

Korean makeup has taken the beauty world by storm with its soft, natural look and dewy glow. In this tutorial, I’ll show you ...

Los Angeles is known as a global beauty hub, but tariffs are hitting the industry hard and creating a lot of uncertainty. "I ...

It’s not just niche beauty enthusiasts panicking. According to the South Korean trade ministry, the country’s cosmetics ...

K-beauty cosmetics exports reached a record-breaking $13.4 billion in 2024. Read more at straitstimes.com. Read more at ...

The land of dewy, glassy, impossibly bouncy complexions has long been setting the global beauty standard, and now the rest of ...

The beauty stores in Manhattan’s Koreatown are packed, even on a rainy Tuesday afternoon. But this time, an associate that spoke to CNN in one of the stores had some warnings: One popular sunscreen ...