Kool-Aid is releasing an all-new powdered drink pack, its first new product in more than five years. The brand is also ...

Instead of learning through repeated trial and error or experiences, one-shot learning is when a single experience creates a ...

We've all been there: one bad oyster ruins seafood forever. Now, Princeton neuroscientists have pinpointed how the brain stores memories for these powerful food aversions in mice. The new results ...

A new study reveals how a single food poisoning experience creates long-lasting aversive memories in the brain.

Learn what part of the brain keeps track of food poisoning and why.

A Princeton study uncovers the brain’s role in forming long-lasting food aversions. When the gut signals sickness, the brain ...

Watch as we create a stunning water slide park, featuring a handcrafted underground swimming pool—all built using primitive ...

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Much like food poisoning, traumatic events are often followed by symptoms after a delay, and yet they still form vivid, persistent memories.

Unsurprisingly, when offered a choice two days later, the mice strongly avoided the once-appealing Kool-Aid and preferred to ...

Easter is April 20 this year and everyone is making preparations. Making Easter Baskets, raiding the chocolate aisle and ...