He further added, “Krunch is not just an ice cream, it’s a 4D experience — a multi-sensory indulgence that’s crunchy, creamy, ...

From hydration-rich skincare to weightless, long-wearing makeup, here are your must-haves to survive and thrive this summer.

Sit or lie down in a comfortable position. Start with your feet, and tense the muscles as tightly as you can for 5 seconds.

Over the first weekend of the festival, held from April 11 to 13, Samyang debuted its dynamic Buldak pop-up experience, ...

The country’s objects and ideas, including matcha and emojis, that have had an outsize influence on the world.

Coachella 2025 turned up the heat over the weekend, and it wasn’t just the desert sun doing the work. Korean food giant Samyang Foods — best known for its viral Buldak Spicy Ramen — made history as ...

In this Saturday edition of BI Today, we're talking about adults-only cruises, overdoing it on protein, and K-face.

Mochi Ice Cream and Mochi Donuts will be available ... The celebration will also have activities, prizes, kpop (Korean pop) music, and Dubai chocolate mochi donuts, which will only be available ...

In a move that blends global culinary influence with one of the world’s most iconic music festivals, Samyang Foods brought ...

Armed with 4,000 eggs and a truckload of sugar and cream, French pastry chefs complete a 121.8 metre-long strawberry cake, which Guinness World Records have recognised to be the world's longest ever ...