This is exactly what happened to Haliey Welch, who went massively viral after her "Hawk Tuah" comments. It led to a meme frenzy and eventually a Talk Tuah podcast which cemented Haliey's celebrity.

But its value plunged $440 million in just 20 minutes. Following a cryptocurrency scandal in December 2024, Haliey Welch (aka Hawk Tuah girl) seemed to drop off the map. Months later ...