To better measure the line of scrimmage, the NFL is using Hawk-Eye virtual technology for the upcoming 2025 season.

Sony’s Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season.

Sony's Hawk-Eye virtual measurement system allows the NFL to accurately and efficiently measure the distance between the ...

The system will virtually determine the line of scrimmage for all ... "Combining the art of officiating with Sony’s trusted Hawk-Eye system is a healthy recipe for success in our commitment ...

“Sony’s Hawk-Eye technology will be used by the NFL as the primary method for measuring the line to gain, beginning with the ...

Initial ball placement will still remain in the hands of on-field referees, but six 8K cameras will now confirm the spot of ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the ...

The NFL is replacing its traditional human-operated "chain gang" crews with a new innovative technology to decide ball ...

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