The quiet rise of K18—a premium haircare brand with a scientific soul—offers a textbook case of what modern consumers want, and what luxury brands must now deliver. Not louder claims. Not flashier ...

In Los Angeles, where brand image and aesthetic are non-negotiable, many brands are finding that focusing solely on visuals without optimizing performance is costing conversions. "An eye-catching ...

As Ever (formally American Riviera Orchard) has an undeniably strong brand aesthetic, meeting at the intersection of regal tradition and minimalist Montecito glamour. Yet upon further inspection ...

According to Mia Jacobs, youth fashion strategist for the trend forecasting company WGSN, the Brat aesthetic resonates with Gen Z not because they’re big fans of a specific brand, but because it ...

Merz Aesthetics named Academy Award-nominated actress Salma Hayek Pinault as its global brand ambassador for Ultherapy Prime on Wednesday morning. In this two-year engagement, Hayek Pinault will ...

CEO of Merz Aesthetics ®. "As we continue to expand the global footprint of this launch, we are thrilled to collaborate with Salma Hayek Pinault as the first-ever global brand ambassador for ...

Merz Aesthetics has extended its starry marketing strategy, signing up Salma Hayek Pinault as the first global brand ambassador for its noninvasive skin-lifting device. Seeking to loosen the ...

The Jordan Air Rev pairs with other Jordan Brand aesthetics with its sleek and modern construction. With design and performance as the main focal points, the cleats certainly offer a cleaner ...

one of the world’s largest dedicated medical aesthetics business, has signed up world-renowned actress, director and producer, Salma Hayek Pinault, as the first-ever global brand ambassador for ...

Evolus' competitive edge includes a cash-pay model, strong digital marketing and loyalty programs. Click here to find out why ...

What the brand aesthetic seems to prove is this: if you get the consumer consistency right, you can rebuild the business. AllSaints has weathered fashion fads, financial shocks, and global crises.