The quiet rise of K18—a premium haircare brand with a scientific soul—offers a textbook case of what modern consumers want, and what luxury brands must now deliver. Not louder claims. Not flashier ...

According to Mia Jacobs, youth fashion strategist for the trend forecasting company WGSN, the Brat aesthetic resonates with Gen Z not because they’re big fans of a specific brand, but because it ...

The Jordan Air Rev pairs with other Jordan Brand aesthetics with its sleek and modern construction. With design and performance as the main focal points, the cleats certainly offer a cleaner ...

Evolus' competitive edge includes a cash-pay model, strong digital marketing and loyalty programs. Click here to find out why ...

What the brand aesthetic seems to prove is this: if you get the consumer consistency right, you can rebuild the business. AllSaints has weathered fashion fads, financial shocks, and global crises.

As a technology reporter and facial enthusiast, I visited a GLO30 studio in Columbia, Md.—one of its 12 U.S.

At its heart, ARS Colors is a colour reference system Let’s talk colour — the kind that doesn’t just speak, but stuns. The kind that does more than just match; it moves. In an age of high ...

The full impact of the newly announced tariffs on imports is still uncertain, but to help our readers sort through the mess, the Strategist will be keeping an eye on any brand announcements in ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources ...