Fast food chain Popeyes is known for its legendary Louisiana-style chicken that's hard to resist. Playing on the mouthwatering allure of its food, the brand has launched an ingenious new campaign that ...

As the world changes and technology grows fast, the way we think about trademarks is also changing. Trademarks which are used ...

The council has spent £25,000 to change the museum's "identity", including over £12,000 in consulting fees on the rebranded ...

If you’ve found yourself Googling “What is a KN car?” you’re not alone. Since Kia unveiled its redesigned logo in 2021, ...

In the era of abundance, tomorrow’s brands will be tasked with looking beyond transaction to meaningfully engage consumers. Enter: the brand world – a new paradigm where winners will leverage ...

“The Nokia 7250 print ad from 2003 really stands out to me for its style. It’s a bold and visually-striking campaign built ...

Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

Hit by restructuring, the EPA is reportedly planning to end the Energy Star program, a project that has saved hundreds of ...

Good morning and welcome to Kelly Services First Quarter 2025 Earnings Conference Call. All parties will be on listen-only until the question-and-answer portion of the presentation. Today's call is ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

Nearly 1,250 University of Miami students earned master’s and doctoral degrees on Thursday in two ceremonies that expounded ...

Pink cars might be rare, but these 13 iconic models prove they’ve left a bold, lasting mark on pop culture, celebrity garages ...