Futura is singled out as one fonts that designers don't like to admit liking. "I like Futura and I’m tired of pretending I don’t," the OP says. And it turns out that many people agree.

In contrast sans-serif fonts, such as Arial, Helvetica and Futura, are simply fonts that don't have serifs' 'sans' being French for 'without'. (In the image above, the 'A' and 'a' on the right are ...