"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

Ford’s F-150 Lightning is losing ground in the US with new electric pickups like the Tesla Cybertruck and Chevy ...

The automaker forecast overall profitability for 2025, but even that was lower than in 2024. For the fourth quarter, it ...

Ford Motor on Wednesday projected up to $5.5 billion in losses on its ... priced vehicle from that team will be a mid-sized electric pickup arriving in 2027. While Ford is not rolling out new ...

Does electrification mean the end of the muscle car? We pit the new all-electric Dodge Charger Daytona against the ...

Despite that, the picture isn’t so rosy at Ford ... pay a premium for an electric truck that exceeds their capability expectations. The Sierra and Silverado EVs offer up to 450 miles of range ...

A line of unsold 2024 F150 and Lightning electric pickup trucks sit at a Ford dealership Sunday, May 19, 2024, in Denver. Credit: AP/David Zalubowski The automaker projects Ford Pro's full-year ...

Ford is on deck to report results for the fourth quarter and the full year, with a focus on taming rising costs and what’s ...

DETROIT (Reuters) - Ford Motor on Wednesday projected up to $5.5 billion in losses ... vehicle from that team will be a mid-sized electric pickup arriving in 2027. While Ford is not rolling ...

Copyright 2025 The Associated Press. All Rights Reserved. The cockpit of a Ford Mustang Mach-E electric car is pictured at ...