While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting ...

To reflect the special partnership, e.l.f. Cosmetics also modified their famous, "Eyes. Lips. Face." motto to "Eyes. Lips. Fast." in honor of Legge. Katherine Legge, Only Female Driver in Indy 500 ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

British singer and song writer, Rita Ora looked like a complete snack as she dolled up to look pretty in pink while ...

This year's makeup trends focus on natural beauty, bold eyes, and glossy lips, while outdated styles like heavy contouring ...

A BEAUTY fan has issued a warning to others after her lips were left “ripped and bleeding” when she tried out a £3 Home ...

Dua Lipa's tresses matched steps with her beauty game by being styled into a wavy open hair look in a gradient waterfall look ...

The romance author is ready to take YA by storm by tackling a new genre!

FROM lipsticks to glosses, and even cosmetic tweakments, the options are endless when it comes to achieving the perfect pout. It’s little wonder the lip industry is worth over a billion pounds, as ...

Supermodel Christie Brinkley, who rose to fame modeling for Sports Illustrated and Vogue, recently revealed the cosmetic procedures she has pursued.

Blame Hollywood’s “unwokening” and the extraordinary rise of right-wing podcasters on slop: intellectually bereft, ...

Clinique has been around for nearly 60 years, and the brand's dermatologist-tested skincare and makeup remain favorites among beauty consumers. From the Clarifying Lotion to the Almost Lipstick, we ...