The newest version of Sacramento Kings star De’Aaron Fox’s signature shoe will go on sale Friday. The Curry Brand is set to release the Fox 1 in “The Beam” colorway. The shoe can be ...

“There’s no better guy than him,” Stephen Curry said after finalizing De’Aaron Fox as the brand ambassador for his Curry Brand. The Kings’ guard joined the brand last October, becoming ...

Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his unmatched speed and agility. Nana Dadzie, Curry Brand's head of ...