Coca-Cola was served by the inventor himself, Dr. John S. Pemberton at his pharmacy. It contained cocaine, tons of sugar and ...

You already drink it. You already love it. But if you’re not using caffeine with some intention, you’re missing out on one of the most effective performance enh ...

PepsiCo’s near-$2bn move for Poppi underlines the popularity of prebiotic soda. Simon Creasey explores how big the market can ...

Clean-label energy drink brand Key launched last year and is betting on a focused, hyper-local distribution strategy in New York City – showing how startups can break into saturated categories by ...