Los Angeles Lakers star LeBron James discussed sacrificing for Luka Doncic and Austin Reaves to help L.A. reach their goals.

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On Wednesday, Mattel announced that the Barbie brand will be releasing a ...

In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.

The Miami Heat franchise hasn’t been around for a very long time. Miami’s first season as an organization was back in the ...

As the Lakers approach 2026 NBA free agency the questions surrounding budding star Austin Reaves continue to heat up.

While LeBron James was the topic of conversation ... the Heat and Cavs wouldn't have been in those positions without James carrying the bulk of the responsibility and production in the regular ...

The Lakers, too, are mostly healthy. Their only designation being a 'probable' for superstar LeBron James. The two teams playing the bulk of their rotations this late in the season is an obvious ...

However, it’s clear that a move for the Portugal international won’t come cheap after his superb performances this season.Trincao has an impressive record of 11 goals and 12 assists in all ...

L.A.'s four-game skid -- with three of those losses coming without LeBron James after the 40-year ... point-of-attack defensive capabilities the bulk of the time. McMillan knew firsthand how ...

Reaves can handle the bulk of the playmaking/dribbling workload when he shares the court with LeBron James, and when Luka Doncic and James open up cracks in the opposition's defense, Reaves can ...