LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On Wednesday, Mattel announced that the Barbie brand will be releasing a ...

In this week's sports business cheat sheet from The Athletic, we dig into the Masters, LeBron James' new Barbie crossover and more.

The Miami Heat franchise hasn’t been around for a very long time. Miami’s first season as an organization was back in the ...

Joan Verdon is a veteran retail reporter based in Northern New Jersey. LeBron James has won NBA championships, Olympic gold medals, and is one of the most influential people in the world ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy ...

Alabama baseball coach Rob Vaughn compares sophomore shortstop Justin Lebron to Michael Jordan in terms of his ability to rise to the occasion and perform under pressure. Lebron hit a game-winning ...

It was just after midnight on Feb. 2. The Los Angeles Lakers-- fueled by 60 combined points from Reaves (27) and LeBron James (33) -- had just knocked off a New York Knicks team that was riding a ...

LeBron James added 27 points and seven rebounds in support, but this game was all about Dončić. Social media reacted accordingly: The Lakers are fighting for position in the Western Conference ...

Austin Reaves continued his red-hot form, pouring in 30 points and seven assists, while LeBron James added 27 points and eight assists. Reaves, in particular, lit it up from deep, hitting 6-of-9 ...

Alex Ovechkin's pursuit of Wayne Gretzky's NHL goals record became the talk of the league a time of the season usually ...