From nostalgic flavours to protein-packed convenience, consumers are driving a breakfast revolution where health meets ...

Nutritionists have a number of strong and varied opinions when it comes to choosing a healthy breakfast, but expert Dr David ...

A poll of 2,000 adults found they typically enjoy treats around three times a week, with Friday the most popular day for doing so.

Sales of breakfast cereal are in “significant decline owing to the changing habits of UK and Irish consumers and greater competition from alternative breakfast options”, a spokesman for Cereal ...

When reaching for breakfast cereals you may think you're being healthy by avoiding the ones with chocolate or marshmallows in - but it turns out there are many more factors to take into consideration.

The kidneys limit urinary extraction of this mineral, so deficiency in magnesium is rare, says the US’s National Institutes ...

As many people start the day with a bowl of cereal, expert Dr David Cavan has issued a warning about some of the most popular ...

Cereal Partners Worldwide, the breakfast-cereal venture between Nestlé and General Mills, is considering the closure of a factory in the UK. The company said a “significant decline” in ...

An “adult” cereal brand is putting a free vibrator in its boxes to promote sexual wellbeing and the promise of a high-energy ...