Sarah Wasilak tests the best workout clothes and gear in PS’s Fit Check series. See top picks for comfort, performance, and ...

Last month, sporting goods brand Adidas was ordered to stop advertising that it would ... it to stop CO2 offsetting and to stop selling Shell Helix bottles with the logo ‘CO2-neutral’. Similarly, ...

Luxury brands built their empires on secrecy, scarcity & storytelling. Amid the tariff war, the illusion is cracking ...

READ: Let's get practical: How to clean your earbuds Many people might know their slogan, "Off the Wall," but many don't know the meaning behind their equally iconic logo. iStock The black-and ...

The font appeared on all of Obama's branding, slogans, posters ... Big-name companies like sportswear giant Adidas and real estate firm Remax have used Avante Garde in their logos and branding to ...

Even giant names like Nike and Adidas constantly reinvent aspects of their branding. Key elements include a memorable logo, distinctive brand voice/personality, ownable brand assets (logos, slogans, ...