Kids pass basketballs while talking about branding. They practice jump shots, then pivot to pitching product ideas. This is ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

Adobe has a new look, but with the new brand evolving over the past couple of years, you may not have immediately noticed.

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Researchers have developed next-generation rifamycin analogs that effectively kill both replicating and nonreplicating Mycobacterium abscessus while minimizing drug-drug interactions. Lead candidates ...