Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

As Google executive Scott Sheffer noted, “traditional ad formats haven’t always been the right choice” in gaming environments. The Roblox partnership also represents a strategic pivot for ...

Shares of Roblox (RBLX) are up in today’s trading. This is after the gaming platform launched a new video ad format called Rewarded Video while also announcing a major partnership with tech ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox’s latest advertising venture offers brands and agencies the option to purchase these new ad formats either directly or through Google’s advertising platform. This initiative is expected ...

Investing.com -- Roblox, the popular gaming platform ... The company revealed that other ad formats, such as billboards, will be introduced to Google Ad Manager in the coming months.

This partnership aims to facilitate advertisers in accessing and scaling a range of immersive ad formats available on Roblox, notably utilising the platform's innovative Rewarded Video feature.

Roblox has also formed partnerships with data measurement firms such as Cint, DoubleVerify (NYSE:DV), and Nielsen to assist brands in tracking the performance of their campaigns. The company revealed ...

Roblox started as a simple gaming platform, but today it’s an expansive digital ecosystem powered by AI and user-generated content. In this episode of Leadership Next, cohosts Diane Brady and ...