BlackRock (BLK) is pushing deeper into crypto territory. According to Bloomberg, the asset management giant, which oversees more than $10

BlackRock is preparing to launch a Bitcoin Exchange-Traded Product (ETP) in Europe, likely in Switzerland, marking its first such product outside North America. The firm remains confident in Bitcoin, even with its recent price swings. Its IBIT ETF already holds 2.7% of the total BTC supply, highlighting BlackRock’s strong position in the market.

BlackRock (NYSE:BLK), the Wall Street titan, is preparing to introduce a bitcoin exchange-traded product in Europe in the coming weeks, according to a Wednesday report by Reuters. This move comes in response to an increasing demand for cryptocurrency exposure from both money managers and consumers.