It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

The brand recently launched Sprite Squad, a text-and-scan activation that gives consumers access to digital experiences tied ...

Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy ...

Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.

At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that ...

Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in ...

Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed ...

Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with ...

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand ...

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...